The private-to-public advice opportunity.

Turn equity compensation into an advice relationship before liquidity arrives.

PRIVATE EQUITY

The asset exists, illiquid and unadvised.

ADVICE

Where the relationship is actually won.

IPO

Liquidity arrives on a fixed clock.

AUM

Captured by whoever advised first.

Most financial planning starts after the IPO.

The decisions that determine what liquidity is worth happen before it, often years earlier, while the company is still private.

DECISIONS ALREADY BEING MADE
WHERE PLANNING USUALLY STARTS
PRIVATE GRANT
Grant terms set. The clock starts.
EXERCISE
Exercise timing and AMT exposure decided.
IPO FILED
Trading policy and lockup terms apply.
LOCKUP
Sale sequencing becomes urgent.
LIQUIDITY
What liquidity is worth is already set.
01

Broad planning tools weren't built for these decisions.

Exercise timing, concentration and lockups move together. Tax is one part of a wider equity decision framework, not the whole of it.

02

Advisors don't need to become equity comp experts.

They need the analytics and support to advise like them, without routing every equity question to a specialist team.

03

An IPO isn't just a liquidity event.

It is an advice event: a compressed sequence of exercise, tax, concentration and diversification decisions.

The decision points that determine how much wealth stays.

Analytics, AI support and client-ready output across the whole decision arc, from understanding the position to acting on it inside policy.

01

UNDERSTAND THE POSITION

Data ingestion

Grant documents, statements and feeds extracted, validated and organized.

Options and RSU modeling

Scenario modeling across vesting, exercise and sale paths.

02

EVALUATE THE DECISION

Tax context

Areas we help identify and evaluate, including AMT exposure and QSBS eligibility review.

Concentration

Exposure analysis and diversification planning for single-stock positions.

Timing and sequencing

Lockup expiration, sale sequencing and the order decisions are made in.

03

ACT WITH CONFIDENCE

Trading-policy considerations

Policy-aware execution around windows and blackout periods.

Liquidity planning

What proceeds are actually worth once tax and timing are accounted for.

Professional reports

Client-ready output an advisor can bring into the conversation.

ONE ADVISOR. EVERY EQUITY SCENARIO.
View platform capabilities

Enterprise scale, not a specialist bottleneck.

Advisor workflows

Equity analytics inside the way advisors already work, so more of the population can engage the conversation.

Grantd AI assistant

Plain-language answers to complex equity questions, available at the moment the question is asked.

Specialist escalation

A clear path to specialist review when a case warrants it, without making it the default route.

Equity advice today. AUM opportunity tomorrow.

See how institutions are scaling equity advice ahead of liquidity. A strategic briefing, not a software demo.

Contact us

Tell us a little about your firm and we will be in touch to arrange a briefing.